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The stress of authenticity and other reasons social media is exhausting
social media is exhausting By Brooke Sellas, {grow} Contributing Columnist I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization, and...
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Six steps to increase your app conversion rate
Kiki Schirr, {grow} Contributing Columnist App marketing is a difficult job. Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often the people...
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Learn to say no and focus on your three critical business drivers
By Mark Schaefer The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. It would require almost no work on my side and potentially expose me to a...
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The raw truth about “I work harder than you”
By Brooke B. Sellas, {grow} Contributing Columnist “I work harder than you.” Those five words are devastatingly destructive. I had this terrible fight with a good friend about a year ago. She...
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Too many messaging systems creates personal confusion
By Mark Schaefer Over the past three weeks, I’ve unintentionally disappointed three different individuals because I missed an appointment. I am a very reliable person so this upsets me and I wanted to...
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Beware The Planning Fallacy (And Other Time Management Tips)
By Brooke B. Sellas, {grow} Contributing Columnist Even though “planning fallacy” sounds like a ten-dollar SAT word that doesn’t affect you, I bet it does. When it comes to time management, most of us...
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Where would I spend my marketing time … If I had more time?
By Mark Schaefer I’ve never met a marketing professional who said “I just have too much time!” So I wondered … if you HAD more time to work on marketing, what would you do with it? What are the...
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In the pandemic, I see a small circle of light
I was on a live discussion with Author/Philosopher Tom Morris last week and he noted that the first definition of “corona” in the dictionary is, “a small circle of light.” While I am certainly not in...
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Seven daily habits to make you a more consistent content creator
I’ve written more than 3,000 blog posts. Hosted nine years of Marketing Companion episodes. And I’ve written nine popular books (well … eight out of nine!). I have been one consistent content creator!...
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